Typography – Type Driven Poster

Research your subject.

1. On an index card, in one sentence, write your objective.

2. Define the purpose and function of the poster, the audience, and the information to be

3. Find typefaces that express the spirit of the subject. Or use handmade or found type or a combination of handmade and a typeface.

4. Design a poster that is type driven—that is, the type is the star of the poster. If you use any image, it should play a secondary role to the type-driven headline.

5. Produce at least twenty sketches.

6. Produce your final poster

7. You can pick the size of your poster (with prior approval) or you can choose to use a standard poster size. 2’x3′ or 3’x2′ .






Step 3

  1. Choose two of your best sketches and refine them.
  2. Establish emphasis through a visual hierarchy.
  3. Carefully examine the spacing between letters, among words, and between lines of type.

Step 4

  • Create a finished solution. This poster is to be completed in InDesign.
  • The poster can be designed in a portrait or landscape orientation.

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Book Cover Design “Publication Design: Covers and Interiors”



To Start: Find five examples of book jackets that express the spirit or personality of their Contents. Justify your choices.


Step 1

  1. Select three books written by a different author. Read their works. Research them. Make your prelininary selections on the themes of the book. How do they fit together? How do they differ?
  2. Write a single space half page paper describing your plans for this assignment. Write an objective statement. Define the purpose and function of the problem, the audience for the books, and the information to be communicated.
  3. Place all your work in a Word Document. Please upload to D2L by the deadline

Step 2

  1. Design three book covers—one for each writer in your series. Design front covers and spines.
  2. The covers must be similar in style and yet express the individuality of each writer.
  3. The logo must appear on each cover in the same position.
  4. Produce at least two sketches for each jacket that could be expanded into a series format.
  5. Your solution may be purely typographic, visually driven or type-driven.
  6. Think about the various ways the series could be tied together:
  7. Through the use of similar visuals: illustrations, graphics, photographs, typography

Step 3

  1. Refine the sketches. Create one set of roughs for the series. Remember: Book covers are very much like posters— they must attract the potential consumer. They should have initial impact. Any book cover design must compete against other books sitting next to It on a shelf.

Step 4

  1. a. Refine the roughs and create one comp per book.
    b. The covers should be 
    8″ × 5″, held vertically.
    c. You may use black and white or full color.

You can download a template here.

This flexible template takes out the technical trickery of creating your own cover design, with a spine that can be resized easily, easy-to-edit layers, and a simple yet stylish design. Already set up for full CMYK printing and including a bleed, you can focus your energies on simply creating a cool design for your cover.

Includes the 2 most common paperback cover sizes:8″ x 5″

(Need a slightly different size? Learn how to resize this template )

Below you can preview the book cover template, download the InDesign file and find a bunch of helpful tips on how to edit your template in InDesign.

Download this book cover template for free (your download will include an INDD file for InDesign CS6 and an IDML version for opening in InDesign CS4, CS5 or CC):

Download Template

(Want to design the inside pages too? Click here to download the interior template)

 Student Examples:

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Posters: Social Cause

Whether a poster is a promotion for an art exhibit, a musical group, or the voice of dissent, it is common to see one tacked on a wall or framed, hanging in homes and offices alongside paintings, photographs, and fine art prints. no other graphic design format has been so successful in capturing the attention and hearts of museum curators, art critics, social historians, and the public. Some people have extensive poster collections that contain either a variety of posters or a series.

Rosa Veliky
Jillian Gorman
Sydney Utesch

EXERCISE: Catalyst for Change

A graphic design solution can be a catalyst for change. If you had a chance to raise your voice in protest through a poster, what would you protest? War? Child abuse? Pollution? What would you promote? Freedom? Clean water? To whom would you appeal? Select one cause that you deem important.

Start with a blank sheet of paper and complete the following:

➊ At the top of a page, write the name of the cause.
➋ Sketch or write as many objects as you can think of having similarities to your subject. If you’re having difficulty, use attribute listing to help you or treat this as a kind of a Rorschach inkblot test, where you simply sketch the first thing that comes to mind when asking yourself, “What might this remind me of or be similar to?”
➌ Sketch visual metaphors, at least two, for your cause.


Step 1

a. Select a social or political cause. Gather information about it.
b. Find related visuals to use as references.
c. Write a design brief. Define the purpose and function of the poster, the audience, and the information to be communicated.
d. Generate a few design concepts. Concentrate your conceptual thinking on finding a way to prompt people to think about the cause. Select and refine one concept.

Step 2

a. Determine whether the poster should be visually driven or type-driven.
b. Your poster should be able to grab the attention of people walking by.
c. The poster should include the social cause’s web address and phone number so that people can take action.
d. Determine at least three different ways your concept could be visualized.
e. Produce at least ten sketches.

Step 3

a. Produce at least two roughs (In Illustrator/Photoshop) before starting the final comp.
b. Be sure to establish visual hierarchy.
c. The poster can be in either a vertical or a horizontal format.
Optional: Design a companion web banner.

Step 4

a. Refine the roughs. Create one Final comp.
b. The size, shape, and proportion should be dictated by your strategy, design concept, and where the poster will be seen (environment).
c. Use two main colors. Use supplementary colors when you feel it’s appropriate.

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Signature Logo – Section – Media Graphics

Upload your work to dropbox on d2l. Please submit your work as a single pdf. Arrange everything on a tabloid size artboard.

Signature Logo

  1. With the notion that your “handwriting” is you, your DNA so to speak, start by writing your name. Determine if your signature has any characteristics that might characterize your personality. Hand make, hand draw, or hand letter the letterforms of your name, retaining any quirks or imperfections that might just be “you.”

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MON and WED 10:00 A.M. – 11:50 A.M./Rosenkrans
(Convergence Room)

Project: 1

In this exercise,  find a quote that you may have heard or that you like. Using just a sentence or two from the quote, design a graphic that conveys the feeling of your quote. You can use anything to design your graphic; paper, pens, markers, Photoshop, Illustrator. It’s entirely up to you.

You may choose your own dimensions for each project. You could do a banner, a Poster (2’x3′ or 3’x2′), Standard letter (8.5″x11″), or a postcard. These are just a few suggestions.

Complete two layouts. One solely in Illustrator, and one in Photoshop.

You have the rest of today to complete these. Please don’t rush. If more time is required we can discuss it in class. to complete these.

Sample Quote:

“Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly.” –Langston Hughes.

Class Philosophy

This class will be very democratic in nature. Everyone in this class has their own goals they wish to accomplish. Students will communicate their goals for this class to the instructor via conversation and a written assignment.

As the semester progresses you will be introduced with new techniques in illustrator and Photoshop. They will serve as a continuation of DMET 160 and DMET 255.



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How to Choose Fonts for Headlines

Headlines and other short phrases or blocks of text are often set in display type sizes of 18 points and larger. While readability is still important, there is more leeway for using fun or decorative typefaces in headlines. Beyond what the headline says, it needs contrast—of size or font choice or color—to make it stand out.

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Collection of Simple Yet Elegant Signature Logo Designs

Collection of Simple Yet Elegant Signature Logo Designs


Collection of Simple Yet Elegant Signature Logo Designs


Silvana Giannini

Silvana Giannini

By: BlueBossa
Brand made for a culinary marketing company.
View Source

J.Michael Images

J.Michael https://naldzgraphics.net/wp-content/uploads/2011/05

By: Chirag
A black and white logo of a fashion-forward photographer.
View Source

Linda Milonga

Linda Milonga

By: chrisvogel
A brand symbol of an Argentinean fashion apparel company specializing in leatherwear, was seeking an identity with a playful charm to appeal to a young female demographic.
View Source

Sevda Jewelry

Sevda Jewelry

By: Lecart
Logo redesign for a jewelry store.
View Source

Pellitteri Waste Systems

Pellitteri Waste Systems

By: AJGagnon
A logo design concept for a waste system company owned by the Pellitteri brothers.
View Source



By: Gigov
This logo is used as a stamp on all T-Shirts designed by Gigov.
View Source



By: nido
A logo design for a service for friends and family to quickly and easily post pictures of themselves online and have that picture appear on the movie screen.
View Source



By: sbdesign
A signature logo of a new series of Japanese knives for women.
View Source



By: hellogo
A simple and classy word mark ideal for a jewelry, cosmetic or retail brand company.

Nandita Jhaveri

Nandita Jhaveri

By: satya
Logo for a Mumbai based Jewelry Designer.
View Source

Peter Costello

Peter Costello

By: rudy hurtado
A logo for an Australian lawyer and former Member of the Australian House of Representatives.
View Source

Fine Wines

Fine Wines

By: Ace Cream
Elegant and sophisticated brand for a wine-related company.



By: Jippy Rinaldi
A work in progress for a catering company.
View Source

Matt Streelman

Matt Streelman

By: Java Acosta
Logo created for Matt’s personal Blog.
View Source



By: LoGoBoom
A logo for a rooftop restaurant.
View Source

Wine Label

Wine Label

By: rudy hurtado
A logo design for a wine company.
View Source



By: n0xi3
A logo that can be used for hair products, jewelry, and maybe some day care’s.



By: AenTan
Identity for dphotofolio, photographer.
View Source



By: sebastiany
A brand symbol of a photografer.
View Source

Eva Fox Brand Identity Design

Eva Fox Brand Identity Design

By: Izo
A logo of a singer based in the North-West of England, available for bookings for jazz, blues, swing, soul, and showtunes.
View Source



By: Matto
Good name for beauty salon, lewelry shop and other industries more directed for women.



By: Gustty
A fashion logotype for a fashion investments enterprise.
View Source



By: sbdesign
A brand symbol for a premium chocolate company.
View Source



By: doncip
Stylish and elegant logo great for any luxury business like restaurant, hotel, salon, fashion, food.



By: Banco
A stylish brand for an Italian jewelry.



By: PA
A logo for a french bistro.
View Source

Erik Dean

Erik Dean

By: Kriecheque
A personal logo design of Erik Dean’s signature.
View Source

Mike Meyer

Mike Meyer

By: adnanza
A signature logo of Mike Meyer.
View Source




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Some of the Most Powerful Social Issue Ads That’ll Make You Stop And Think

Sensitive Material Warning

The following post contains images that may be disturbing. These are social cause posters. They are generally trying to upset the viewer.

However, if you become uncomfortable during this presentation please feel free to step out of the room during the lecture.

3 years ago by Lina D. with minor alterations by N.D’Angelo.

From: https://www.boredpanda.com/powerful-social-advertisements/

Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.

A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.

Just like with commercial advertisements, having just the facts is not enough. They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.

According to “Father of Advertising” David Ogilvy, his contemporary, Howard Gossage, said that “Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.

Torture Victims Are People Just Like You And Me


Advertising Agency: Advico Y&R, Zurich, Switzerland

Stop The Violence: Don’t Drink And Drive


Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Premature Ending: “If you smoke, statistically your story will end 15% before it should.”


“THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting call QUITTLINE on 0200 00 22 00” (Advertising Agency: Iris, London, UK)

World Wide Fund For Nature: Frightening vs. More Frightening


Advertising Agency: DDB&CO., Istanbul, Turkey

Deforestation Continues With The Turn Of A Page


Advertising Agency: LINKSUS, Beijing, China



Advertising Agency: Fabrica, Italy

Elm Grove Police Department: Slower Is Better


Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Save Paper – Save The Planet


Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Air Pollution Kills 60.000 People A Year


Advertising Agency: unknown

Bird Conservation: If You Don’t Pick It Up They Will


Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

What We See When You Smoke


Advertising Agency: JWT, Atlanta, USA

Bangalore Traffic Police: Don’t Talk While Driving


Advertising Agency: Mudra Group, India

Child Soldiers: It’s Not Happening Here, But It’s Happening Now


Creative/Art director Pius Walker, Amnesty International, Switzerland.

Distracted Driving: Think Of Both Sides


Advertising Agency: Red Pepper, Ekaterinburg, Russia

Every 60 Seconds a Species Dies Out. Each Minute Counts


Advertising Agency: Scholz & Friends, Berlin, Germany

Innocence In Danger: Where’s The Pedophile?


Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

Sexual Predators Can Hide In Your Child’s Smartphone


Advertising Agency: Herezie, Paris, France

Smoking Causes Premature Aging


Advertising Agency: Euro RSCG Australia

You’re Not A Sketch. Say No To Anorexia


Advertising Agency: Revolution Brasil

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now


“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)

Global Action In The Interest of Animals: Plastic Bags Kill


Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

What Goes Around Comes Around. Keep The Sea Clean


Advertising Agency: JWT, Dubai, UAE

Tailgating Isn’t Worth It. Give Trucks Room


Advertising Agency: Amélie Company, Denver, Colorado, USA

Sleepiness Is Stronger Than You. Don’t Drive Sleepy


Advertising Agency: BBDO Bangkok, Thailand

See how easy feeding the hungry can be?


Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

Causing Cancer By Yourself


Advertising Agency: Dentsu, Beijing, China

Deforestation And The Air We Breathe: Before It’s Too Late


Advertising Agency: TBWAPARIS, France

For The Homeless, Every Day Is A Struggle


Advertising Agency: Clemenger BBDO, Melbourne, Australia

The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking


Advertising Agency: EURORSCG Prague, Czech Republic

One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?


Advertising Agency: Grey, Toronto, Canada

Breast Cancer Awareness Bra


Advertising Agency: Bolero, Fortaleza, Brazil

What Goes Around Comes Around: Stop The Iraq War


Advertising Agency: Big Ant International, New York, USA

UN Women: Auto-Complete Shows Perceptions Of Women


Advertising Agency: Ogilvy & Mather, Dubai, UAE

Don’t Buy Exotic Animal Souvenirs


Advertising Agency: LOWE GGK, Warsaw, Poland

Animal Abuse And Shelters: Same Pet, Different Owner


Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

Buckle up. Stay alive


Advertising Agency: Lg2, Quebec, Canada

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