Welcome

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Classes: Moving Forward

Welcome back. We are all going through a rough period in our lives due to circumstances out of our control. I want you to know that your well being is my primary concern. Academics are extremely important; however, nothing supersedes your health and well being. I hope you will enjoy this class’ online component


NOTE: All dropbox’s are open and will remain so for the duration of the semester unless informed otherwise.


As you are all aware we will continue this class remotely until directed otherwise. Please check the University Website for the most current information.

I will be giving lectures concerning all assignments moving forward. Lectures will be provided via Zoom conferencing and pre-recorded video tutorials. More info to follow.

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Creative Brief (Graphic Design Brief) – 2020

The Creative Brief


A Design Brief (a written document outlining and strategizing a design project; also called a creative brief.) is a strategic plan that both the client and design firm or advertising agency agree upon, a written document outlining and strategizing a design project or creative work plan. (Strategy can be determined outside a design brief, as well.) This is most important for designers and the creative team. Strategy is a springboard for conceptual development.

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Business Infographic Assignment – 2020

The information below is in your Creative Brief.

Infographics are graphic representations of information, data or knowledge. They are great for presenting complex information quickly and clearly.

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Style Tile – Logo – Brand Identity 2020

STYLE STYLES

Brand Review: Lecture. You can view the presentation here

Style Tiles are a design deliverable consisting of fonts, colors and interface elements that communicate the essence of a visual brand for the web.

They help form a common visual language between the designers and the stakeholders and provide a catalyst for discussions around the preferences and goals of the client.

Style Tiles are similar to the paint chips and fabric swatches an interior designer gets approval on before designing a room.
An interior designer doesn’t design three different rooms for a client at the first kick-off meeting, so why do Web designers design three different webpage mockups?

Present clients with interface choices without making the investment in multiple photoshop mockups.

WHEN TO USE STYLE TILES?

Style tiles are for when a moodboard is too vague and a comp is too literal. Style tiles establish a direct connection with actual interface elements without defining layout. They work well for clients who have established brands and need them to translate smoothly to the web. Whereas the word “mood” is often associated with brand and identity design, the word “style” was chosen to mirror “cascading stylesheets” and reinforce that Style Tiles are specific to Web design.

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Brand Creation 2: Logo/Corporate Branding – Main – Imaging Tech & Interactive & Social Media

Logo Design: Lecture. You can view the presentation here.

VISUAL IDENTITY

This project calls for a comprehensive visual identity—from its marketing strategy to its deliverables. It demonstrates your ability to be consistent yet creative. This is a difficult and involved assignment. It demonstrates to your potential employers’ ability to formulate a strategy and design concept and follow it through with a visual identity that includes several design applications.

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How to Choose Fonts for Headlines

Headlines and other short phrases or blocks of text are often set in display type sizes of 18 points and larger. While readability is still important, there is more leeway for using fun or decorative typefaces in headlines. Beyond what the headline says, it needs contrast—of size or font choice or color—to make it stand out.

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