Brand Creation 2: Logo/Corporate Branding – Main – Imaging Tech & Interactive & Social Media

Logo Design: Lecture. You can view the presentation here.


This project calls for a comprehensive visual identity—from its marketing strategy to its deliverables. It demonstrates your ability to be consistent yet creative. This is a difficult and involved assignment. It demonstrates to your potential employers’ ability to formulate a strategy and design concept and follow it through with a visual identity that includes several design applications.

You will need to establish the same basic color “swatches” to use with your logo’s. You can make them after you have completed your logo or before. You will use these colors in the next branding phase.

  1. Produce at least twenty sketches to aid in designing your logo.
  2. Design a logo.
  3. Be sure to use your strategy and design brief.

Create the following:

  • Three color logos. (Big, Medium and Small in size.)
  • Three B&W logos. (Big, Medium and Small in size.)
  • Three greyscale logos. (Big, Medium and Small in size.)

Put all nine versions of your logo on a tabloid size page.

Some Examples

Melanie Lamac
Alena Lisa
Vera Atamian
Briana Vanbuskirk





 Logo Project Requirements.

You will be using this logo to help establish the look and feel of an entire brand. This project will be of great help in the following assignments. You will use these logos throughout the semester.