April 1, 2023 by admin

Brand Implementation

 Billboard Examples:

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An interesting design that promotes the brand and informs the viewer.

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A standard billboard.

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An unconventional approach to billboard design.

Outdoor advertising billboard

An empty canvas.

Magazine Ad Examples

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An Ad promoting Aluminum in a trade magazine.

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An Ad for a Design Company. Illustrating the companies’ skills while promoting themselves in a practical way.

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Job Promotion

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 Pharma/Medical Research Ad.

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The following is on d2l:

ASSIGNMENT

Complete the Following:

  1. Three Billboards (Primary, Secondary, tertiary) (Use “Standard” Sizes)
  2. One “Standard” (highway version)
  3. One Experimental: See Experimental Billboard Description. The dropbox is located on d2l)
  4. One at eye level. (bus station etc…)

When completed, incorporate your designs into billboard templates available on the Web. (Creative Commons, Please)

Sample Billboard Templates: https://image-control-storage.s3.amazonaws.com/billboard_template_examples.zip

STUDENT EXAMPLES:

Some of the above content was retrieved from: https://www.amba.agency/blog/billboard-design-best-practicesbillboard-design-best-practices

Experimental Billboards

Experimental Ads – IBM’s People for Smart Cities Ad campaign – Billboards are often overlooked and ineffective. That is, until now. Ogilvy & Mather France took billboard advertising to the next level. .

Tropicana

Billboard powered by oranges

Agency: DDB

This billboard harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy” & the Tropicana logo. Through several thousand spikes of copper and zink, wiring, and 3 months of testing, DDB made a giant multi-cell battery powerful enough to light up a billboard. Unit9 produced the custom build in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

This professional campaign titled ‘Billboard powered by oranges’ was published in France in April, 2011. It was created for the brand: Tropicana, by ad agency: DDB. This Outdoor medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 12 years ago.

3M: Don’t Forget Your Friends, Pink, Don’t Forget Your Friend… • Ads of the World™ | Part of The Clio Network

2005 ONE SHOW – ADVERTISING
LIGHT BULB
AGENCY Abbott Mead Vickers BBDO / London
CLIENT The Economist 

 Creative Vacuum Cleaner Ad

ASSIGNMENT: EXPERIMENTAL BILLBOARD

  • Include implied or actual animation or billboard.
  • The billboard should include a primary message that is seven words or less.
  • Secondary messages or information should be minimal yet still noticeable.
  • Any graphics used should be open source / creative commons. Please verify the images copyright status.
  • Does the message communicate your main idea?
  • Does your message connect to your brand (creative brief and style guide)?
  • Make connections between elements in your billboard and elements that be or appear outside of its boundaries.
  • Please design your billboard using basic aesthetic principles, fonts, composition etc…
  • Present your billboard to me. You will present this particular billboard to the class.

A Dropbox has been made for the Experimental Billboard. This is separate from the other two billboards. Only upload this billboard to the appropriate dropbox.

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