Step 1

Choose from among: flu prevention, wellness (webmd.com or prevention.com or any brand or organization), or a cable television or web channel featuring old films and TV programs (for example, TCM or hulu.com).

Research your subject.

• On the d2l dropbox — submit, in one sentence, write your objective.
• Define the purpose and function of the poster, the audience, and the information to be communicated.

For flu prevention or health and wellness, find one interesting fact and write one line of copy using this information as your headline. Or if you’ve chosen the other subject, choose one famous line from a classic film or TV program to use as your headline—for example, “Of all the gin joints in all the towns in all the world, she walks into mine.”

Step 2

1. Find typefaces that express the spirit of the subject. Or use handmade or found type or a combination of handmade and a typeface.
2. Design a poster that is type driven—that is, the type is the star of the poster. If you use any image, it should play a secondary role to the type-driven headline.
3. Produce at least twenty sketches.

Step 3

1. Choose two of your best sketches and refine them.
2. Establish emphasis through a visual hierarchy.
3. Carefully examine the spacing between letters, among words, and between lines of type.

Step 4

• Create a finished solution.
• The poster can be designed in a portrait or landscape orientation.